Each day, organizations make decisions on how to design, manufacture and distribute their products. The data that fuels these decisions is often spread across multiple applications and databases, with few, if any, standards for the management of this business-critical information. In this webcast, Sean Sinclair from Travis Perkins, a UK-based supplier of home improvement products, provides insight into best practices that every company can use to deliver a more unified view of product data. In addition, Tony Fisher, president and CEO of DataFlux, reveals the data management strategies and technologies that can turn disparate product data into a useful corporate asset.