CPP Sees Significant Annual Cost Savings from Master Data Management Program

Release date: 7/15/2009

DataFlux qMDM Solution underpins a single, trusted master data repository that supports customer management, marketing and business intelligence initiatives

LONDON (July 15, 2009) — DataFlux, a leading provider of data quality and data integration solutions, today announced that it has helped CPP Group Plc (CPP), a leading international marketing services organization, successfully complete the first phase of an enterprise master data management (MDM) program. CPP selected the DataFlux qMDM Solution to better manage data held on over 10 million customers and 200 partner organizations by building a single master data repository.

During the first phase of the project, all of CPP’s customer, partner and policy data were successfully migrated to the master data repository. Following the initial stages of deployment, CPP is already projecting annual cost savings of £500,000 when compared to previously outsourced data management solutions, with models showing more savings after the completion of additional phases of the project. Phases two and three of this project will see CPP enrich its data with additional intelligence to improve marketing effectiveness and further integrate the DataFlux qMDM Solution with all of its operational systems.

Through integration with CPP’s customer relationship management (CRM) and operational systems, as well as its analytical data marts, the DataFlux qMDM Solution is providing a single trusted record for use by the business. CPP now has the ability to draw on significantly higher quality and more trustworthy data than before from its master data repository. This allows CPP to improve its interactions with retail partners and increase the effectiveness of its marketing and customer retention initiatives.

Charles Blyth, head of business intelligence, CPP, commented, “We decided to make the move to DataFlux qMDM to improve both the operational and analytical value of our data. In just ten months we have completed a master data repository migration, which has allowed us to use trustworthy data to power our marketing and service programs. He continued, “By bringing our data management in-house we have seen significant cost savings and greatly improved the business value of our data.”

Colin Rickard, EMEA managing director, DataFlux said: “By deploying the DataFlux qMDM Solution, CPP has developed a single, trusted source of business data as a foundation for its business applications. High-quality data is the lifeblood of the modern organization and every department needs access to the same source of trusted information to improve operational efficiency, facilitate better decision making and reduce costs. DataFlux has the industry’s leading data quality solutions, and our experience at CPP shows we also have the ability to help other leading companies implement complex MDM solutions”

About the CPP Group Plc
The CPP Group Plc (CPP) is an international marketing services business offering end-to-end bespoke customer management solutions to multi-sector business partners, designed to enhance their customer revenue, engagement and loyalty, whilst at the same time reducing cost, to deliver significantly improved profitability. This is underpinned by the delivery of a portfolio of complementary Life Assistance products, designed to help customers cope with the anxieties associated with the challenges and opportunities of everyday life. For more information on CPP, visit www.cppgroupplc.com.