DataFlux Accelerator for Customer Data Improvement

Gain control of your customer data – and deliver immediate ROI – through pre-built services and workflows

Customer data is one of the most valuable assets that your organization possesses. However, duplicate, misspelled or otherwise incorrect entries can degrade the value of this data. The DataFlux Accelerator for Customer Data Improvement gives you a powerful set of tools to correct these problems and unlock the real value of your customer information.

The Accelerator for Customer Data Improvement draws from DataFlux’s extensive experience in helping companies improve the quality of their customer information, allowing you to:

  • Intelligently correct and standardize customer information
  • Eliminate duplicate customer information
  • Merge multiple customer records from the same address into a single master record or household

This DataFlux Accelerator is used with the DataFlux Data Management Platform to offer a fully scalable tool set for data quality initiatives, allowing you to cleanse individual databases or to improve customer data throughout the enterprise, all from the same intuitive interface.

Features and Functionality

The Accelerator for Customer Data Improvement gives you easy management of advanced data quality and data integration routines. Incorporating award-winning DataFlux technology with the knowledge gained from thousands of data quality implementations, it provides a definitive advantage in managing customer data.

 

Features

  • Utilize hundreds of pre-built business rules and technical services that correct common customer data quality errors
  • Cleanse, rationalize and control customer data within hours of implementation
  • Customize pre-packaged rules to meet the unique needs of your organization

Functionality

  • Address most common data quality issues with built-in data management routines
  • Standardize addresses to meet postal requirements
  • Enable sophisticated customer de-duplication through advanced fuzzy-matching logic
  • Merge multiple customer records for a single address
  • Intelligently parse and correct customer data fields
 

Webcast

The 360-Degree View of Customer Data

This webcast examines the questions that should be considered and reviewed during any project designed to deliver a 360-degree view of a customer.

Customer

Success

Communications Company Enhances Cross-Sell Opportunities By Building One True View of the Customer

DataFlux allowed this company to build a unified and reliable view of its customer base through customer data integration.

Customer

Success

Euro RSCG Discovery Selects DataFlux Technology to Drive More Effective Marketing for its Clients

Euro RSCG Discovery turned to DataFlux technology to de-duplicate, standardize and household mailing information from multiple data sources.