Customer Information Management

Collect, clean and improve customer data for improved relationships and better decision-making

Customer information management is the process of collecting, cleaning and improving customer data to fuel more successful marketing, sales and support efforts. Customer data can be one of your organization’s most valuable assets. By correctly managing and enhancing the data your company gathers about your customers, you can unlock its full potential. DataFlux technology allows you to transform corporate information, integrating and cleansing information to creating a customer-centric view of your data.

DataFlux customer information management solutions power more effective:

• Customer Relationship Management (CRM) – Track, maintain and organize customer data
• Customer Data Integration (CDI) – Create a comprehensive and accurate customer record across multiple data sources
• Customer Data Enrichment – Append value-added data to customer records
• Customer Master Data Management (MDM) – Unify multiple customer records into a single, accurate record
• Data Governance – Establish real-time monitoring to ensure customer data maintains adherence to business rules and mandates (such as “know your customer,” “do not call,” and other regulatory measures)
• Single Customer View (SCV) – Gain a more complete picture of your customer: their behaviors, their needs and the potential risks

Benefits of Customer Information Management

DataFlux technology allows you to analyze, improve and control your customer data. Creating more reliable customer information improves knowledge and interaction, building smarter business processes and a more comprehensive view of the customer base. Customer data improvement capabilities from DataFlux include:

• Eliminate duplicate and redundant information for an accurate view of your customers
• Enrich and enhance customer data by appending information from trusted external sources
• Integrate multiple customer records from a single address into a single master record, creating a 360-degree view of your customers

DataFlux allows you to transform you customer data into information that is:

• Complete – Create a unified and trusted view of customer data
• Accurate – Eliminate duplicate, outdated and incorrect information from customer records
• Unified – Combine multiple information sources into a single, accurate records
• Reliable – Use high-quality data to drive better business decisions
• Timely – Enable real-time accuracy in your customer data

DataFlux technology allows business users to drive customer information management initiatives. The intuitive DataFlux interface allows business users – users who truly understand what your organization needs from its data – to work directly with that data. DataFlux can take these rules and integrate this logic with all major ERP and CRM systems, helping empower customer-facing employees with the latest, most accurate customer data.

DataFlux Customer Information Management

DataFlux allows organizations to analyze, improve and control customer data, creating a complete view of customer data in a single, manageable customer record. With DataFlux, your organization can master and govern customer data for complete and accurate customer information to drive better business decisions.